Communications

Communications Committee Looks to Harness the Internet
Physiology in the News

Communications Committee Looks to Harness the Internet

Using the internet to its fullest was the focus of much of the Communications Committee meeting that took place at APS headquarters November 6-7.

The committee planned for the Experimental Biology 2008 Communications Symposium, How You Can Harness the Internet to Reach the Public: Podcasts, Blogs, Wikis and More. The symposium will take place 1 pm to 3 pm, Saturday, April 5 at the Experimental Biology 2008 meeting in San Diego. Please attend! Our speakers include:
  • Kirsten Sanford, the co-host of the popular science podcast This Week in Science, as well as a past APS-sponsored AAAS Mass Media Fellow. She will discuss podcasts and blogs.
  • Christopher Quick of Texas A&M University, who will discuss his online and open source eBat project.
  • Christine Guilfoy, APS Communications Specialist, who will discuss the making of the APS podcast, Life Lines.
    The committee has also been working to increase the visibility of the APS web site and has begun efforts to increase our Google ranking by:
  • launching the podcast;
  • constructing a wiki;
  • updating our public web pages, Physiology Info and Topics in Physiology;
  • updating our home page;
  • linking with the web sites of other prestigious organizations.

The committee has been working to further develop the new APS podcast, Life Lines (www.lifelines.tv) to increase its popularity and increase the public’s awareness of physiology.
 

Physiology in the News

Our press release on a study from the Journal of Neurophysiology, “Thinking Makes It So: Science Extends the Reach of Prosthetic Arms” received a lot of attention, particularly in Great Britain and India.

The Telegraph and New Scientist were among the outlets in the U.K. that provided coverage. Several stories also appeared in India, including the Times of India and Daily India.com. The Washington news radio station, WTOP, was among the outlets that interviewed Dr. Todd Kuiken, the principal author, and ran stories in the US.

We also featured the prosthetic study on our second episode of Life Lines. You can listen at www.lifelines.tv or by downloading the episode through iTunes or any other podcatcher of your choice. The second episode also included an interview with Ken Storey, who talked about how wood frogs can freeze, then thaw out and live and an interview with Jim Hicks, who talked about the unique structure of the alligator heart.

We issued press releases at the beginning of PhUn (Physiology Understanding) Week and with the announcement that Joey Granger won the Bodil Schmidt-Nielsen Mentor/Scientist Award.

If you know of a study that is in Articles in Press and might be of interest to the general public, please drop a line to Communications Director Donna Krupa at dkrupa@the-aps.org or call her at 301-634-7209.

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