The Communications Department continues to
work on a variety of initiatives to bring science to the public.
Journal Release Program
We issued press releases highlighting journal articles that have led to
media placements in the Atlanta Journal Constitution, CBC, Toronto Globe and
Mail, Sunday Times (Australia), Telegraph (UK) and WebMD among other
outlets. These are our latest releases:
- Lifestyle Can Alter Gene Activity,
Lead to Insulin Resistance
- Mouse Aging Study: It’s Better to Go
Hungry than Go Running
- A Genetic Variation is Linked to
Sugary Food Consumption
- Study Examines Validity of EPO Testing
The release on the validity of EPO testing
for athletes appeared on the front page of The New York Times. Other print
and online publications picking up the story included the International
Herald Tribune, NBC Sports, Yahoo! Sports, Bloomberg, U.S. News & World
Report, St. Louis Post-Dispatch, Sporting News, Minneapolis-St. Paul Star
Tribune and the Associated Press. The story was also picked up on television
and radio.
All of our press releases can be found at
http://www.the-aps.org/press/.
Traffic to Press/Public Page
We continue to track the number of hits (page views) that occur on the
press/consumer site (http://www.The-APS.org/press.
We are interested in this data because it reflects the impact of the copy
and content that we have posted (press releases, podcasts and other tools).
The chart below (Table 1) indicates how traffic to these public/consumer
pages has changed since 2005, and in particular, during the past l8 months
(2006-2008), the period in which we doubled our outreach efforts.
| Table 1. Number of Page Views
Compared by Month and Year. |
 |
The chart shows there has been a steadily increasing trend in visits to the
site beginning in January 2007. Traffic for the first quarter rose 51% (2006
vs. 2007) and by 11% the quarter during the following year (2007 vs.
2008).Overall, traffic rose by nearly 70% during the first quarter during
these years.
Life Lines: The APS Podcast
Since we launched the APS podcast series Life Lines in October 2007, we
have aired a dozen episodes. Two of this spring’s podcasts featured our
Bowditch and Cannon lecturers, in addition to podcasting interviews with
several symposia speakers.
Our most recent episodes were:
Episode 10: Hydrogen Sulfide - What a Gas. Jeannette Doeller and David Kraus
of the University of Alabama, Birmingham; Research Progress on Colon Cancer.
John Carethers, University of California, San Diego.
Episode 9: Warm body, cold heart. Barbara Block, Stanford University;
Longer, Deeper. Andreas Fahlman, University of British Columbia.
Episode 8: World War II Aviation Physiology. Jay Dean, University of South
Florida.
Life Lines attracts new and returning listeners each month. Please remember
to listen and subscribe at
http://www.lifelines.tv.
Errata: A previous report about the APS-sponsored AAAS Mass Media
Fellow got her name wrong: it’s Lindsay Chura. She is a graduate of Mount
Holyoke College and at press time was working at U.S. News & World Report.
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