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Media Finds A Lot
to Like at Experimental Biology 2007
The Communications Department
issued 18 press releases in connection with Experimental Biology 2007,
generating a bushel of publicity for physiology, the Society and the
researchers.
Newswise, which tracks coverage in online and print publications showed 145
articles based on the scientific studies. A study on the role of alcohol in
breast cancer and another on yoga were particularly successful with print
and online publications.
Highlights from our media efforts for EB ’07 include the following:
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more than 260 TV and radio
stations ran our stories;
-
radio interview with CBS
network radio news;
-
live, on-air, morning
drive interview with an NPR affiliate lasting six minutes;
-
news report aired by BBC
Radio in the UK during morning drive time;
-
print coverage in the Wall
Street Journal;
-
wire service (UPI,
Reuters) pick up of 80% of our studies;
-
Internet coverage by
Forbes.com, MSNBC.com, Scientific American, Atlanta Journal Constitution
and
Austin-American Statesman.
VMS (TV) Coverage
A total of 263 TV hits:
Top ten TV markets are: New York, Los Angeles, Chicago, Philadelphia,
Boston, San Francisco, Dallas-Ft. Worth, Washington,, DC, Atlanta, and
Houston.
| Alcohol & Breast
Cancer |
Top 10
markets
Top 20 markets
Top 50 markets
Total: |
13 hits
23
57
120 national and 4 international |
| Diesel Exhaust
Particles |
Top 10
markets
Top 20 markets
Top 50 markets
Total: |
5 hits
9
18
58 |
| Prenatal Nicotine |
Top 10
markets
Top 20 markets
Top 50 markets
Total: |
1 hits
2
11
45 |
| Yoga & Breast Cancer |
Top 10
markets
Top 20 markets
Top 50 markets
Total: |
16 hits
27
28
32 |
| Brain & Hormones |
Top 10
markets
Total: |
2 hits
4 |
In addition, a total of 104
broadcast outlets picked up our study on pramlintide and obesity. This study
appeared in AJP-Endocrinology and Metabolism and garnered coverage on
ABC, NBC and Fox News.
For a complete list of recent press releases go to:
http://www.the-aps.org/press/journal/index.htm.
If you know of a study that is in Articles in Press and might be of interest
to the general public, please drop a line to Communications Director Donna
Krupa at dkrupa@the-aps.org or call
her at (301) 634-7209.
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Highlights From the Web Search |
Topic
Alcohol/breast (Gu)
Alcohol/breast
Alcohol/breast
Alcohol/breast
Alcohol/breast
Alcohol/breast
Alcohol/breast
Alcohol/breast
Alcohol/breast
Alcohol/breast
Alcohol/breast
Prenatal exposure to nicotine
Prenatal exposure to nicotine
Prenatal exposure to nicotine
Prenatal exposure to nicotine
Prenatal exposure to nicotine
Prenatal exposure to nicotine
Lap band surgery (Carroll)
Lap band surgery
Lap band surgery
Lap band surgery
Diesel exhaust
Diesel exhaust
Diesel exhaust
Diesel exhaust
Yoga (Schultz) UPI 4.30.07
Yoga ABC News 4.30.07
Yoga MSNBC.com 4.30.07
South African plants (Mackraj) NutraIngredients.com 5.2.07
South African plants Natural Products Insider 5.2.07
Social isolation (Grippo) UPI 4.30.07
Trout heart (Rodnick) UPI 5.1.07
Bugs FoxNews.com 5.8.07
Hibernation Yahoo.News!-Science 5.8.07 |
Outlet
UPI
Wall Street Journal
BBC News
Reuters
Reuters UK
Scientific American
FoxNews.com
NBC6 (NBC FL)
WLS-TV
Fox 28 (Fox South Bend)
WTVJ (NBC Miami)
Zhang Reuters
Reuters
Scientific American
Tobacco.org news
Yahoo.news
AOL News
UPI
Scientific American
Reuters UK
Reuters
UPI
WV Public Radio
Forbes.com
WNDU-TV (NBC South Bend)
UPI
ABC News
MSNBC.com
NutraIngredients.com
Natural Products Insider
UPI
UPI
FoxNews.com
Yahoo.News!-Science |
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