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Communications
Communications-Public Affairs |
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According to one poll, 80% of Americans say
they don’t know a single scientist! That means every scientist should
become an active educator about what we do, and how science positively
impacts everyone’s lives. Three experts in their fields share their approaches on how physiologists and other scientists easily can become champions for research while also increasing community awareness of science. As community members, every researcher has a unique opportunity to be a resource for reporters, politicians, and the average citizen to learn about science. These three areas of community outreach will be covered, with examples of successful pro-active approaches: outreach to local media, relationship development with community political leaders, and “direct-to-neighbor” communications – even where no infrastructure exists. Local Media Lisa A. Lapin, Assistant Vice Chancellor for University Communications, University of California, Davis, will discuss how to become a “reliable source” and scientific sounding board as well as a science advocate to your local media, from your school newsletter to the local network television affiliate. Community Leader Outreach Gary Kline, FASEB Legislative Analyst, describes the importance of political influence practiced locally, but aimed at the state and national levels. Because elected officials listen to their electorate, you’ll learn when and how to approach state and national politicians to influence funding levels, curricula and general well-being. Direct-to-Neighbor Communications Vernard W. Henley, Director, Educational Programs and Public Outreach, California Society for Biomedical Re-search/California Biomedical Research Association will show how in addition to active “lobbying” efforts, scientists need to speak directly with friends, neighbors and community groups to increase understanding and support for research issues. Presentations can be as informal as talking to a neighbor, or giving a “teenage-friendly” presentation to a high school class or Parent-Teacher Associations. Chair: Hannah Carey 1 pm to 3 pm Saturday, April 1, 2006, Room 250/262 Moscone Convention Center To register, or if you have questions, write: CommOff@The-APS.org. |
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