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| Part I. “Understanding the News Media” | |
| 2:00 | “What Makes Print News” -Print journalist, TBA |
| 2:15 | “What Makes Radio News” -Radio Journalist, TBA |
| 2:40 | “What Makes Television News” -Kathy Fowler, Medical Reporter WJLA-TV ABC 7, Washington, DC |
| 2:55 | Q&A Session |
| 3:40 | Discussion Wrap-Up |
| Refreshment Break | |
| Part II. “Getting Your Research Covered” | |
| 4:00 | Moderated Discussion and Mini-workshop -Donna Krupa, The Krupa Company |
The obesity epidemic…SARS…heart disease – the list of recent news stories written on science-based issues goes on and on. These articles are part of a growing niche in the media for science and health news. Journalists are eager to report on new research in the life sciences. Many reporters have a moderate knowledge of the sciences and some even have subscriptions to scientific journals. They are becoming more receptive to scientific information, especially that which affects human health and personal quality of life. A growing number of reporters have become proactive in their approach, contacting scientists to explore new research on the horizon.
What does this mean to APS members? This ever-expanding interest in scientific news is an opportunity to assist in public understanding of and garner public support for scientific and biomedical research. Not only are there many more occasions to publicize scientific studies, but there is also a higher probability that scientists will be called upon by the media to explain these studies. Helping scientists to take advantage of these opportunities is the aim of the “Making Science News” symposium, sponsored for the second consecutive year by the APS Communications Committee.
“Making Science News” will feature a panel of three journalists (from TV, newspaper and radio) who will offer their insight into what makes science news and the best practices for getting scientific research covered. The symposium will also feature a separate hands-on session with medical publicist Donna Krupa about how scientists can work with the media. This will take the form of a mini-workshop where participants can engage in practical exercises. Those interested in participating in the media workshop are asked to register below. Registration is not necessary to attend the journalist roundtable portion of the symposium.
The goal of this symposium is to familiarize scientists with how the media works. By preparing scientists to sculpt clear, media-ready messages, the scientific community assists in bringing accurate information to the public. The symposium is open to all and will be held in the Washington Convention Center Room 140A on Saturday, April 17, 2004 from 2-5 p.m.
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MEDIA WORKSHOP REGISTRATION
To reserve your place at the media workshop, send this information by April 2, 2004 to sbrooks@the-aps.org. You may also mail it to Stacy Brooks, American Physiological Society, 9650 Rockville Pike Bethesda, MD 20814 or fax it to 301-634-7242.
REGISTRATION INFORMATION
Name
Degrees
Institution
Department
Mailing Address
City
State
Zip
Work Phone
E-mail address
Relevant Experience Communicating with Media (if any)