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FBR Tells Stories of Pet "Survivors"
Seeking to increase public awareness about the benefits that animal research provides to animals, the Foundation for Biomedical Research (FBR) has launched an innovative advertising campaign called "Survivors." The campaign features animals that have survived serious illnesses due to advanced medical treatments. FBR has also created a short television ad dramatizing the same message.
In February 2003, FBR sought to place posters with portraits of dogs and cats who are "Survivors" on display at 31 shopping malls around the country. However, while 27 malls accepted the posters, four malls in Maryland, New York, Pennsylvania, and California refused the paid ads, citing concerns that the pro-research message would draw protests.
"We are deeply disappointed," FBR President Frankie Trull said in a statement on the FBR website. "It is our hope that 'Survivors' will inspire public understanding and support for America's biomedical research community by giving animals a voice in this debate."
"All across America, threats of harassment by animal extremists are increasing," Ms. Trull said "Sadly, these threats are working."
Information about the contributions of animal research to animal health is available on the FBR website. An essay there explains, "For years, there was basically one way to treat sick pets: Put them to sleep. But today they can live happy, long lives." The essay goes on to say:
"Many people believe that research with animals is conducted for the exclusive benefit of humans. In fact, practically all biomedical research with lab animals also advances veterinary medicine and helps companion animals live longer, happier and healthier lives. Dozens of diseases, affecting both humans and animals, are prevented through the administration of vaccines. Many other conditions are successfully treated, in both humans and animals, with antibiotics. From asthma and epilepsy, from high blood pressure to cancer, people and their pets share myriad diseases and therapies. And thanks to animal research, effective new drugs have been designed, sophisticated medical devices have been developed and remarkable surgical procedures have been perfected - for human and veterinary medical care."
A television ad developed to convey the "Survivors" message shows an older man walking his dog in the park. The dog playfully runs pulls his owner along while the voiceover says:
"Not long ago, Albert couldn't take long walks. He was diagnosed with a bad heart. After considering all the treatment options, his heart specialist recommended a pacemaker." At this point, the owner is sitting on a park bench, and the camera zooms in on the dog's face as the announcer says, "Instead of putting him to sleep."
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