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9560 rockville pike, bethesda, MD 20814-3991

Ground-floor Communications: Creating a Buzz about Science Through Community and Constituency Outreach
Sponsored by the APS Communications Committee

Sat. April 1—1:00-3:00 PM
Chaired:	Hannah Carey, Univ. of Wisconsin-Madison

The goal of this symposium, sponsored jointly by the Communications and Public Affairs Committees, is to demonstrate how scientists can work as champions for research and increase community awareness of science. As a member of a community, the researcher has a unique opportunity to be a resource about research science for reporters, politicians, and the average citizen. The intent is to cover three areas of community outreach: outreach to local media, relationship development with community political leaders, and "direct-to-neighbor" communications.

1:00 PM	Introduction: why scientists need to get involved? Hannah Carey, Univ. of Wisconsin Sch. of Vet. Med.
1:10 PM	Local media outreach: how to become a “reliable source” and scientific sounding board as well as a science advocate to the media. Lisa A. Lapin, Univ. of California, Davis
1:30 PM	Political influence at the state and national level: elected officials listen to their electorate: when and how to approach state and national politicians. Gary Kline, FASEB
1:50 PM	The making of a community scientific activist: how scientists can effectively serve their neighbors from the barbecue to the PTA: where to find resources and how to organize. Vernard W. Henley, California Biomedical Research Assn.

Ground-floor Communications: Creating a Buzz about Science Through Community and Constituency Outreach Sponsored by the APS Communications Committee

Ground-floor Communications: Creating a Buzz about Science Through Community and Constituency Outreach
Sponsored by the APS Communications Committee