2009 Communications Committee Report
EB ’09 Media Coverage: For the 2009 EB meeting we produced 11 press releases
and disseminated them to the press. Topics ranged from the development of
new antedrugs to computational modeling of Alzheimer’s pathways to the
benefits of laughter for individuals with diabetes.
During the first 24 hours of release our tracking service logged more than
250 mentions of the studies on TV and radio. Print and internet coverage was
likewise extensive. News of the studies profiled at EB were reported on by
the BBC, UPI, Reuters, USAToday, WebMD, Forbes, Newsweek, Science News, and
Washington Post.
EB Symposium: The Wiki Wiki Workshop: Your Fast Track to the New APS Website
provided participants with a hands-on tutorial introduction to the APS
wiki. The nearly two dozen attendees heard from broadcast journalist Meg
Farris, CBS affiliate Channel 4 in New Orleans, Marin Allen, Deputy
Associate Director for Communications and Director of Public Information at
the National Institutes of Health, and Christie Nicholson, a freelance
science journalist, podcast and Internet video series producer and host, and
contributing editor at Scientific American’s online service, SciAm.com.
Releases: For the period, staff wrote and promoted 19 scientific releases
versus 13 the prior year. Three of the releases highlighted recent journal
articles: “Chemical Used in the Production of Intravenous (IV) Bags and
Other Medical Equipment Can Reproduce Complications Seen in Patients
Following Extracorporeal Circulatory (EC) Support,” based on an article
published in the American Journal of Physiology—Heart and Circulatory
Physiology; “Babies Born to Native High-Altitude Mothers Have Decreased Risk
of Low Birth Weight,” based on findings published in the American Journal of
Physiology-Regulatory, Integrative and Comparative Physiology; and “As Good
As it Gets: Octogenarian Muscles Don’t Get Stronger With Exercise,” from
research published in the Journal of Applied Physiology.
Podcasting: Two new podcasts were released in the current period, which
brings the total number of podcast the society has released to 21. Podcast
downloads continue to rise.
AAAS Mass Media Fellow: The APS 2009 Mass Media Fellow is Vanessa McMains of
the Graduate Partnership Program of the National Institutes of Health and
Johns Hopkins University. Her fellowship is at the Chicago Tribune.
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